![]() They help search engines understand what your page is about. It appears in search engine results, social media posts, and browser tabs.Īnd optimizing title tags is one of the easiest ways to boost your rankings. And you’re much better equipped to stay ahead of them in the SERPs.Ī title tag is an HTML code that indicates the title of a webpage. Instead, do this for all your competitors. ![]() Meta tag keywords aren't relevant from a search engine rankings standpoint. Now the tool will reveal all the keywords the page is currently ranking for on Google’s top 100 positions. Then, scroll down to the “Top Keywords” report. Start by adding a competitor’s site, selecting the country, and clicking “ Search.” Use a dedicated competitor research tool like Organic Research. Plus, some sites even include junk or irrelevant keywords in their meta tag fields for this very reason. They advise looking at meta keywords on competitor sites to work out what keywords they’re trying to optimize for.īecause most sites don’t use meta keywords tags, so you won’t find any keywords there most of the time. People often suggest using meta keywords for competitor research. So it’s reasonable to assume that meta tags have no discernible importance for Naver. Just like Google, Naver has documentation for optimizing websites for Naver Search.Īnd while they include information about which meta tags to include on your pages, the documentation doesn’t specifically mention anything regarding meta keywords tags. Naver is South Korea’s second-biggest search engine after Google. In the blog, he cited a forum post from a Baidu engineer that said Baidu hasn’t been using meta keyword tags since 2012. In 2018, an SEO expert from China wrote a blog post explaining why you shouldn’t use meta keywords when optimizing your site for Baidu. Baiduīaidu dominates China’s search engine market with a total market share of around 64%. So if you optimize sites for Yandex search, it’s likely that using meta keywords will still help your rankings. ![]() ![]() Yandex’s support page explains that the SEO meta keywords element "can be used when determining the page's relevance to search queries." With a total market share of roughly 35%, Yandex is Russia’s second-largest search engine. And that they have no SEO value.Ī Bing article a few years ago eluded that they could potentially be seen as a spam signal by Bing - was this an accurate interpretation then/now?- Dan Taylor Yandex In 2020, Christi Olsen, from Microsoft, tweeted that Bing doesn’t use meta keywords. Bingīing excludes and ignores the meta keyword tag. Let’s look at whether other search engines like Bing, Yandex, Baidu, and Naver use meta keywords. Make sure your pages have unique, descriptive, and relevant titles and meta descriptions that match search intent.ĭo Other Search Engines Use Meta Keywords? And influence visitor click-through rate. These can affect how your pages appear in search results. You should instead focus on other more important meta tags, such as the title tag and meta description. And can reveal your keyword strategy to your competitors. In fact, using them could even hurt your SEO efforts, as they could be seen as a spam signal by some search engines. Meta keywords are an outdated and irrelevant meta tag that has no impact on your rankings in major search engines like Google or Bing.
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